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As we reach the end of 2025, Farah and I have spent time looking back at what truly moved the needle in our coaching businesses this year – and where we stumbled. 

This episode is an honest, unfiltered breakdown of what worked, what didn’t, and the real lessons that shaped our growth as both business owners and coaches.

One of the biggest patterns we recognised was our strength in creating powerful new ideas, but our weakness in sustaining their momentum. 

We launched two challenges – our 21-Day Metabolic Reset Challenge (£21) and our 30-Day $2K Offer Challenge ($97) – both of which were incredibly well received and profitable in their first rounds. 

But instead of building on that early success, we drifted. 

We forgot the importance of the “next step” and allowed great assets to lose traction simply because our attention moved elsewhere. 

It was a humbling reminder that consistency is just as valuable as creativity.

We also talked openly about our Skool community. 

It’s priced affordably, people get results, and there’s real value inside it – yet it hasn’t grown the way it could.

Some of that comes down to mindset, some down to message-to-market alignment, and some down to our own standards for accountability. 

It highlighted a need for clearer structure and long-term vision if we want this part of our business model to scale.

On the other side of the coin, one thing that continues to work year after year is our organic lead generation system. 

Real conversations. Real value. No bots. No shortcuts. 

We offer something useful, start genuine dialogue, nurture relationships, qualify the right people, and bring them onto calls. 

It’s labour-intensive, yes, but it works. 

It’s been one of the most reliable foundations of our business for nearly a decade.

Planning and preparation also came up as a major win for the year. 

Moving from the UK to Dubai was enormous. 

Those first two months were full of admin, paperwork, playgroup transitions for Caleb, no car, adjusting to a new culture, and still keeping the business running without interruption. 

Our consistency – especially with the podcast – was only possible because we planned weeks in advance. 

Being prepared allowed our content machine to stay alive while life was chaotic behind the scenes.

We also explored the importance of being visible and showing up live. 

Farah received direct feedback from a team member who reminded her how engaging her live videos and lifestyle content used to be. 

It was a powerful nudge to return to the sort of presence our audience actually connects with. 

This clarity only came because we’ve created an environment where our team can give honest feedback without hesitation.

And finally, we spoke about the importance of leaning into our strengths. 

For me, that meant admitting that outbound messaging isn’t where I thrive. 

Running ads is. I enjoy it. I’m good at it. 

And the results speak for themselves. 

Since returning to ads, we’ve seen consistent four-times return on investment, and we’re continuing to optimise. 

For Farah, organic marketing is her playground. 

For me, paid traffic is mine.

Understanding and respecting those strengths has been a turning point.

This episode is a blend of transparency, lessons learnt, and practical insight for any coach who wants to scale sustainably. 

If you want to avoid the mistakes we made, duplicate the strategies that actually worked, and step into 2026 with clarity, confidence, and a plan that plays to your strengths, this conversation will be invaluable.

Click play to listen to the full episode and take these lessons into your own coaching business with purpose and momentum.

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